The i'm Initiative and new secret emoticon
The i'm Initiative is the most exciting piece of news I have had to share with Messenger users since I started working on Messenger over 3 years ago and there has been tons of exciting news over the last 3 years. Now if you are like me and are a Lost fan if you hear The <anything> Initiative your mind immediately jumps to the DHARMA Initiative and you assume it must be bad and very mysterious. The i'm Initiative is completely the opposite, it is very good and all the previous mystery around the secret emoticon in Messenger 8.1 will be revealed below.
When I think about working at Microsoft on Windows Live Messenger two things in particular make me feel warm and fuzzy about my job:
- Having an impact on the best IM client and network in the world (according to me and I am sure most of you) used by over a 1/4 Billion users around the world
- Microsoft and its employees' commitment to giving back to the world
Not everyone has the financial ability to give money to the causes they care about. That is where the i'm Initiative steps in - it enables Windows Live Messenger users to make a difference by directing a portion of Messenger's advertising revenue to a cause of their choosing.
Wonderful! How does it work?
- Use Live Messenger
- Add the i'm emoticon
 to your display name by entering the code of the cause you would like to support (hint: I suggest adding it at the end of your name so you still appear in the correct alphabetic order in your contacts list)
- Send and receive IMs
- A portion of the advertising revenue generated by your usage of Messenger will be donated to your cause. So the more IMs you send and receive the more money will be donated to your cause.
Note: currently the donation only applies to Windows Live Messenger users in the United States. If you are in the US and you are IMing with a contact in another country your IM activity will be counted towards the donation.
What does the i'm emoticon represent?
It tells your contacts that you are making a difference, it is short for "i'm making a difference".
What are the i'm emoticon codes and causes?
What is the minimum amount that will be contributed to each cause?
Each of the causes above will receive at a minimum $100,000 in the first year.
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